Free Retail & Wholesale Margin Calculator
Margin, markup & profit in seconds
Enter your cost and selling price to instantly see gross profit, profit margin %, and markup %. Also find the right selling price for any target margin — free, no account needed.
What selling price gives me a target margin?
What Is a Profit Margin Calculator?
A Profit Margin Calculator helps business owners, retailers, and sellers instantly find out how profitable each product or service is. Enter your cost price and selling price to see gross profit in rupees, profit margin as a percentage, and markup on cost — all calculated in real-time. You can also work backwards: enter your cost and target margin to find the exact selling price you need to hit your goal.
Reviewed . Examples are illustrative, not observed business results.
How do I calculate retail or wholesale profit margin?
Gross margin % = (selling price − product cost) ÷ selling price × 100. Markup % divides the same difference by cost. The arithmetic is the same for retail and wholesale; compare the actual prices, discounts and costs of each channel.
| Scenario | Selling price | Gross profit | Margin | Markup |
|---|---|---|---|---|
| Retail sale | 100 | 30 | 30% | 42.86% |
| Wholesale sale | 87.50 | 17.50 | 20% | 25% |
| Retail price after 10% discount | 90 | 20 | 22.22% | 28.57% |
What selling price gives a 30% margin?
Selling price = cost ÷ (1 − target margin as a decimal). At a cost of 70, a 30% margin requires 70 ÷ 0.70 = 100. Adding 30% to cost gives 91, which is a 30% markup and approximately 23.08% margin.
Does this calculator show net profit?
No. It compares the cost and selling price you enter. It does not automatically deduct rent, wages, marketplace fees, delivery, returns or taxes. Evaluate those separately before deciding whether a price covers your business costs. Use consistent tax treatment for both inputs.
Reference: Business Victoria, margin and markup calculations.
Calculate markup on cost · Check a discount before setting your sale price
How to Calculate Profit Margin in 2 Steps
Step 1 — Enter Cost Price & Selling Price
Type the cost price (what you pay to source/produce the item) and the selling price (what the customer pays you). Both fields update results in real-time.
Step 2 — Read Your Profit Metrics
Instantly see your gross profit in rupees, profit margin percentage, and markup percentage. Use the markup to set prices from cost, or the margin to check profitability.
Who Uses This Profit Margin Calculator?
Retailers & Shop Owners
Set the right selling price to hit your target margin before labelling products.
Wholesalers & Distributors
Quickly verify markup on bulk orders and ensure each SKU stays profitable.
E-commerce Sellers
Compare the entered product cost and selling price, then review platform fees, shipping and other expenses separately.
Small Business Owners
Understand which products make the most profit so you can stock and promote them.
Frequently Asked Questions
What is profit margin?
Profit margin is the percentage of the selling price that is profit. Formula: (Selling Price − Cost Price) ÷ Selling Price × 100. A 30% margin means 30 paise of every rupee earned is profit.
What is markup percentage?
Markup is the profit as a percentage of the cost price. Formula: (Selling Price − Cost Price) ÷ Cost Price × 100. For a profitable sale with positive cost, markup is higher than margin; the percentages use different denominators.
How do I calculate a 30% margin?
Divide your cost by (1 − 0.30). For a product that costs 70, the selling price is 70 ÷ 0.70 = 100, giving 30 profit, which is 30% of the selling price. Do not just add 30% to cost: 70 × 1.30 = 91 is a 30% markup, but only a 23% margin. In general, Selling price = Cost ÷ (1 − Target margin).
How do retail and wholesale margins differ?
Both use (selling price − cost) ÷ selling price × 100. Enter the actual price and cost for each channel, including any agreed volume discount. There is no universal retail or wholesale target; evaluate the margin alongside operating costs, returns and the required sales volume.
What is the difference between margin and markup?
Margin is profit as a % of selling price; markup is profit as a % of cost. Example: cost ₹100, sell ₹150 — margin = 33.3%, markup = 50%. Confusing the two leads to under-pricing.
What is a good profit margin for retail?
There is no universal target. Compare like-for-like businesses and distinguish gross margin from net margin. Assess whether gross profit covers your overhead, sales mix, discounts and expected losses before choosing a target.
Does this include GST in the calculation?
This calculator works with the prices you enter. For GST-inclusive selling prices, use our GST Calculator first to extract the base price, then use this tool to find your margin.
Is the profit margin calculator free?
Yes, completely free. No account needed. Use it as many times as you like.