Free Profit Margin Calculator
Margin, markup & profit in seconds
Enter your cost and selling price to instantly see gross profit, profit margin %, and markup %. Also find the right selling price for any target margin — free, no account needed.
What selling price gives me a target margin?
What Is a Profit Margin Calculator?
A Profit Margin Calculator helps business owners, retailers, and sellers instantly find out how profitable each product or service is. Enter your cost price and selling price to see gross profit in rupees, profit margin as a percentage, and markup on cost — all calculated in real-time. You can also work backwards: enter your cost and target margin to find the exact selling price you need to hit your goal.
How to Calculate Profit Margin in 2 Steps
Step 1 — Enter Cost Price & Selling Price
Type the cost price (what you pay to source/produce the item) and the selling price (what the customer pays you). Both fields update results in real-time.
Step 2 — Read Your Profit Metrics
Instantly see your gross profit in rupees, profit margin percentage, and markup percentage. Use the markup to set prices from cost, or the margin to check profitability.
Who Uses This Profit Margin Calculator?
Retailers & Shop Owners
Set the right selling price to hit your target margin before labelling products.
Wholesalers & Distributors
Quickly verify markup on bulk orders and ensure each SKU stays profitable.
E-commerce Sellers
Factor in platform fees, shipping, and GST to confirm real net margin per product.
Small Business Owners
Understand which products make the most profit so you can stock and promote them.
Frequently Asked Questions
What is profit margin?
Profit margin is the percentage of the selling price that is profit. Formula: (Selling Price − Cost Price) ÷ Selling Price × 100. A 30% margin means 30 paise of every rupee earned is profit.
What is markup percentage?
Markup is the profit as a percentage of the cost price. Formula: (Selling Price − Cost Price) ÷ Cost Price × 100. Markup is always higher than margin for the same product.
What is the difference between margin and markup?
Margin is profit as a % of selling price; markup is profit as a % of cost. Example: cost ₹100, sell ₹150 — margin = 33.3%, markup = 50%. Confusing the two leads to under-pricing.
What is a good profit margin for retail?
It varies by industry. Grocery retail may target 2–5%, clothing 40–60%, and software 60–80%. Compare to your industry benchmark to know if your margin is healthy.
Does this include GST in the calculation?
This calculator works with the prices you enter. For GST-inclusive selling prices, use our GST Calculator first to extract the base price, then use this tool to find your margin.
Is the profit margin calculator free?
Yes, completely free. No account needed. Use it as many times as you like.