Free Markup Calculator
Set the right selling price from cost
Enter your cost price and desired markup percentage to instantly get the selling price and profit margin. Or reverse it — find the markup from any two prices.
What Is a Markup Calculator?
A Markup Calculator helps you price products correctly by applying a markup percentage to your cost price. Enter what you paid for a product and the markup you want to earn, and the tool shows the selling price and your profit margin in one click. It also works in reverse — enter any cost and selling price to instantly see the markup and margin, so you always know if a price is profitable.
How to Use the Markup Calculator
Step 1 — Enter Cost Price & Markup %
Type your cost price (what you paid for the product) and the markup percentage you want to apply. The calculator instantly shows the selling price.
Step 2 — See Selling Price & Profit Margin
Read the calculated selling price, the profit amount in rupees, and the equivalent profit margin percentage — all at once.
Step 3 — Reverse: Find Markup from Cost & Sell Price
Already know the sell price? Switch to reverse mode, enter cost and sell price, and the tool tells you the markup % and margin %.
Who Uses This Markup Calculator?
Retailers & Traders
Set a consistent markup across your product range so every item contributes the right profit.
Wholesalers
Price bulk stock with a standard markup and instantly see how profit changes at different order quantities.
New Business Owners
Learn the difference between markup and margin and set prices confidently from day one.
Sales Teams
Quickly check if a proposed selling price or customer discount still meets the required profit target.
Frequently Asked Questions
What is a markup percentage?
Markup is the profit expressed as a percentage of the cost price. Formula: Markup % = (Selling Price − Cost) ÷ Cost × 100. A 50% markup on a ₹100 item means you sell it at ₹150.
What is the difference between markup and margin?
Markup is profit over cost; margin is profit over selling price. A 50% markup gives only a 33.3% margin. Always clarify which one you're using to avoid pricing mistakes.
How do I convert markup to margin?
Margin % = Markup % ÷ (100 + Markup %) × 100. Example: 50% markup → margin = 50 ÷ 150 × 100 = 33.3%.
How do I convert margin to markup?
Markup % = Margin % ÷ (100 − Margin %) × 100. Example: 25% margin → markup = 25 ÷ 75 × 100 = 33.3%.
What markup should I use for retail products?
Common markups: grocery 15–30%, clothing 50–100%, electronics 10–20%, jewellery 50–200%. The right markup depends on your cost structure and competitor pricing.
Is this markup calculator free to use?
Yes, completely free with no login required.