Free Price Calculator
Find the Right Selling Price from Cost
Enter your cost price and target margin or markup percentage. The calculator instantly gives you the selling price, profit amount, margin %, and markup % — all four metrics at once.
What Is a Price Calculator?
A Price Calculator helps you determine the correct selling price for a product given its cost and a profit target. You can work from a target gross margin percentage (profit as a share of selling price) or a markup percentage (profit as a share of cost). The tool always shows both margin and markup in the results, so you always have a complete picture. This is essential for retailers, wholesalers, and any business that needs to price products profitably.
How to Use the Price Calculator
Step 1 — Choose Your Method
Select 'From Margin %' if you know what profit margin you want to achieve on the selling price. Select 'From Markup %' if you prefer to mark up from cost.
Step 2 — Enter Cost & Target %
Type your cost price (what you paid for the product) and the target margin or markup percentage. Results appear instantly.
Step 3 — Read All Four Metrics
See the recommended selling price, profit amount, profit margin %, and markup % — all four values are shown regardless of which mode you used.
Who Uses This Price Calculator?
Retailers
Set a consistent margin across all products so every sale contributes the right profit to your bottom line.
Wholesalers
Calculate the minimum selling price needed to hit your required markup on bulk stock.
New Entrepreneurs
Understand the relationship between cost, markup, and margin before pricing your first products.
Procurement Managers
Check if a supplier price still allows you to hit your required margin target.
Frequently Asked Questions
What is the difference between margin and markup?
Margin is profit as a percentage of the selling price. Markup is profit as a percentage of the cost price. A 30% margin is not the same as a 30% markup — the latter gives only a 23.1% margin.
How is selling price calculated from margin?
Selling Price = Cost ÷ (1 − Margin %). For example, cost ₹400 with a 30% margin target: ₹400 ÷ 0.70 = ₹571.43.
How is selling price calculated from markup?
Selling Price = Cost × (1 + Markup %). For example, cost ₹400 with a 50% markup: ₹400 × 1.50 = ₹600.
Why can margin not be 100% or more?
A 100% margin would mean the entire selling price is profit and the cost is zero, which is impossible. Mathematically, Selling Price = Cost ÷ (1 − 1) produces a division by zero. Keep margin below 100%.
Which should I use — margin or markup?
Retailers and finance teams often think in terms of margin (profit relative to revenue). Wholesalers and manufacturers often use markup (profit relative to cost). This tool shows both so you can work in whichever is more natural.
Is this tool free?
Yes, completely free with no login required.